Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase in MAU.
ByteDance dominates China's short video segment with three mobile apps - TikTok (Douyin), Xigua, and Huoshan with a total penetration of 72.1% in Sep 2019.
Kuaishou and Baidu have about 42% and 8.8% penetration rate respectively. Bytedance has a total short video timeshare of 66.5% in Sep 2019, followed by Kuaishou of 26.6%. Kuaishou live broadcast DAU exceeded 100 million in 2019.
38.2% of users made a purchase in September 2019 after watching related short videos, 58.8% of which were from lower-tier cities.
Most users (62%) are active with one short video mobile app while 20% use two apps.
ByteDance now accounts fo...
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