Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children's preferences; and, they are much less price-sensitive.
Read Part 1 here, or Part 2 here. Or, download CIW eBook: Small Town Youth, New Growth Engine in China
New small-town youths who have become parents do not compromise on their children's education. Like all parents, they hope that the next generation can stand out and live a better life.
They spend an average of 2,031 yuan per month on their children's education. They not only attach importance to their children's academic knowledge but also attach importance to the cultivation of their children'...
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