The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities.
Schools are not opened and teachers have to teach their classes through live streaming, even forcing sports teachers to teach kids to work out at home. Governments at all levels urged companies and stores to postpone re-opening businesses by at least one week and encouraged people to work from home whenever possible.
To understand how this is changing Chinese consumers’ behavior and attitude during this time, ...
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