Chinese mobile internet users spent 73.86 billion hours consuming entertainment contents on mobile devices, 35.99% on videos. The user stickiness of mobile live streaming is much higher than the previous period with the loyal audience being a major force. 63.2% of users watched live streaming to relax, 41.1% of users tend to learn knowledge and tactics, and 39.1% of […]
The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention being paid to the potential market in lower-tier cities including tier-3, tier-4, and tier-5 cities. Time spending 53.3% of the internet users living in lower-tier cities spent less than 15 minutes […]
This year marks the 10th anniversary of Double 11 online shopping festival. The first Double 11 in 2009 brought in US$7.8 million in gross merchandise value (GMV). Total GMV generated in 2017 was US$25.3 billion, which was more than twice the size of Black Friday and Cyber Monday combined.
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become the future backbone of China’s internet.
For 18 out of the 22 categories, China sees the highest percentage of respondents who are willing to buy online compared with the remaining 59 countries and regions covered in a survey conducted by Nielsen. It also found out that China sees the highest intent for both online-shopping and online-purchase for categories including clothing, cosmetics, personal care, […]
China online social services on mobile reached total number of 190 million unique visitors in May 2014, according to iResearch, an increase of 32% compared with last May.
Ericsson Consumer Lab published Chinese city telecom 2013 report, according to which China mobile broadband had become daily life necessity, more than 70% Chinese smartphone users surfed mobile internet in public transportation. App based mobile broadband services would cover every aspects of city life, improving city life satisfactory. Besides, Chinese consumers had less experience of […]
Tuhao has been a hot word all over the media, it represents rich Chinese who love to show off their wealth on internet while claiming to be poor. According to an article from Sydney Morning Herald, China’s vulgar rich: befriended but unloved, a crowdsourced translation call on China’s social media yielded “new money,” “slumdog millionaire,” the “riChinese” […]