The number of “wealthy families” with at least 6 million yuan (about US$930 thousand) assets in China exceeded 5 million for the first time in 2020, an increase of 1.4% over the previous year, according to Hurun Research Institute. Beijing is still the area with the most “wealthy families” with assets of at least 6 […]
Six out of ten Chinese urban consumers (56%) want to live a happy family life; 46% of Chinese pursue a healthy lifestyle. According to the survey of Mintel, 39 percent of Chinese urban consumers want to travel.
Total entertainment and media revenue in China is expected to increase at a compound annual growth rates (CAGR) of 3.6% over the next five years, which is higher than the global average of 2.8%, according to the latest report by PwC. Digital revenues experienced a drop in 2020 but are expected to grow at 5.4% […]
Alibaba launched a “Lite” version of its DingTalk, an enterprise communication and collaboration platform in early April 2020. And, ByteDance also launched a light version of its enterprise messaging app Feishu. Launching a “Lite” version of a mobile app is a common tactic in the Chinese companies’ competitions, which is a lightweight version of the […]
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition. Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in […]
China’s internet economy generated nearly 3.7 trillion yuan (US$551 bn) in revenues in 2017, an increase of 42.5% year-on-year. This market has rebound back from 2016’s cooling and is projected to exceed 5.9 trillion yuan (US$893 bn) by 2020. In the next three years, the growth is estimated to keep steady at around 20%. The […]
The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention being paid to the potential market in lower-tier cities including tier-3, tier-4, and tier-5 cities. Time spending 53.3% of the internet users living in lower-tier cities spent less than 15 minutes […]
This year marks the 10th anniversary of Double 11 online shopping festival. The first Double 11 in 2009 brought in US$7.8 million in gross merchandise value (GMV). Total GMV generated in 2017 was US$25.3 billion, which was more than twice the size of Black Friday and Cyber Monday combined.
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become the future backbone of China’s internet.