Alibaba launched a "Lite" version of its DingTalk, an enterprise communication and collaboration platform in early April 2020. And, ByteDance also launched a light version of its enterprise messaging app Feishu.
Launching a "Lite" version of a mobile app is a common tactic in the Chinese companies' competitions, which is a lightweight version of the original app with a focus on key features and simplified user experience. This article shares insights on the rational and growth strategies behind "Lite" apps.
More and more lite apps launched in 2019
In 2019, "lite" mobile apps experienced explosive growth. The number of "Lite" apps grew to over 75 as of October 2019 from 14 in October 2018.
So far, various types of lite applications have acquired over 130 million mobile internet user...
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