Alibaba launched a "Lite" version of its DingTalk, an enterprise communication and collaboration platform in early April 2020. And, ByteDance also launched a light version of its enterprise messaging app Feishu.
Launching a "Lite" version of a mobile app is a common tactic in the Chinese companies' competitions, which is a lightweight version of the original app with a focus on key features and simplified user experience. This article shares insights on the rational and growth strategies behi...
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