Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools.
Use contents on building a new brand
Some Chinese content specialists think that they should work on content as if they were working on products. For companies, it will be useful to work on branding as if they were working on content.
The new generation of consumers is rising and when they select what to buy, they not only consider the functional aspect of the products but also the cultural aspect. Products will be closely tied with contents in order to meet what consumers demand.
According to Xinbang’s survey, 77.2% of Chinese consumers consider that the cultural elements of a certain pro...
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