Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field of culture, travel, health, and tech categories.
Firstly, the boundaries of means of creation are disappearing. Both...
Already subscribed? Sign in.
Don't Miss Out. Level Up.
You don't need to spend US$8,500 on each report for the latest China digital trends and intelligence. Invest with as little as one bottle of water per week.
Cancel at any time