Taobao recently announced plans to host live streaming sessions from 300,000 merchants per day in 2020. Wholesalers and manufacturers in factory cluster areas, such as Yiwu in Zhejiang Province, will be the target.
Top Taobao Live anchors: Li Jiaqi and Viya
Launched in 2016, the live streaming channel Taobao Live expects to help incubate 200,000 offline retail stores.
Taobao Live also aims to train more than 10,000 retail salespeople across China to become livestreamers who can each reach audiences of 10,000 or more, and incubate over 100,000 hosts with monthly income over RMB10,000.
Taobao Live and merchants are providing the new and existing livestreamers with services and resources that would otherwise be valued at billions of yuan to bring in new traffic, recruit new follow...
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