In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country, according to data shared by Jingdong.
The southern provinces of Guangdong and Zhejiang saw alcohol transaction volume increase 60% YoY. In Hubei and Hebei, the transaction volume of food and non-alcoholic beverages increased by over 50%.
Beijing consumers opted for more fresh produce, with transaction volume growth of over 130% YoY. Heilongjiang and Gansu provinces saw cooling devices like ACs and fans increase by 110% YoY.
Looking at alcohol consumption by age group, post-90s consumption is increasing the fastest, with these consumers preferring liquor over other alcohols. Post-80s consumers tend to ...
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