Maybe it's weird to you but China has several valentine's days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and Qixi Festival.
The Qixi Festival, also known as the Qiqiao Festival, is a Chinese festival celebrating the annual meeting of the cowherd and weaver girl in mythology. It falls on the 7th day of the 7th lunisolar month on the Chinese calendar.
During the week of Qixi, falling on August 25th this year, the frequency of valentine’s gift-related search keywords on JD increased by 280%, of which "gift", "chocolate" and "gift girlfriend/boyfriend" were among the most popular.
Ahead of Qixi, home goods, outdoor and luxury products, among other categories saw sales increase by about 20-30%. Jewelry and handbags were among the most...
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