What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this date is another Valentine’s Day holiday in China. But why is this date Valentine’s Day? It may sound funny but “520” sounds phonetically very close to “I Love You”, or […]
According to the China National Tourism Administration, during the Chinese New Year holiday, a total of 386 million tourists traveled domestically, an increase of 12.1% over the same period of last year. Domestic tourism revenue reached 47.5 billion yuan, an increase of 12.6% over last year’s holiday.
Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year of Dog begins on February 16, Lightspeed Research launched an online survey in China’s mainland, Hong Kong and Taiwan to ask panelists about their plan, attitude and behavior during this […]
According to a report by the Chinese online tourism website (tao.117go.com), as high as 61% of Chinese tourists have ordered air tickets and hotels in advance for over 10 days tour, by combining Mid-autumn Festival and Chinese National Day holiday together.
Estimated by China Tourism Academy, China would accept 3.76 billion person trips in 2014 with total revenue of RMB3.3 trillion (US$0.53 trillion). With the overwhelming development of mobile internet as well as improvement of social media, scenic attraction social media accounts will have more influence. On Weibo, there are already large number of travelers interacting with […]
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
Nearly 80% of the respondent hope to travel during Chinese New Year holiday in 2015 as shown in Ctrip Spring Festival Travel Intention Report, much higher than the previous year.
It is estimated that during China National Day’s golden week starting on Oct 1, tourism market is expected to see 480 million person-trips in 2014 with an increase of 13% YoY and total revenue will reach RMB270 billion ($43.96 billion) with an increase of 20% YoY according to China Tourism Academy’s latest research. In addition, the research […]
During 2014 Spring Festival,over 100 million payments were made via mobile Alipay, accounted for 52% of overall payments by Alipay in this period, according to the data from Alipay Wallet (the mobile client of Alipay).
31st January, 2014 is the first day of Chinese Spring Festival and this year is year of the horse. The Horse is one of the 12-year cycle of animals which appear in the Chinese zodiac related to the Chinese calendar. According to the data published by Sina Weibo, the peak record was broken in the first […]
Double 11 , the Bachelor’s Day in China, has become a shopping carnival year by year, millions of people are purchasing at the same time. You really don’t have time to choose and pick, or your favorite products would be sold out in a few seconds. Consumers have learned to add favorites in shopping cart […]
According to Kantar WorldPanel Consumer Price Index, gift market grew 27% in 2012 compared to 2011 during mid autumn festival and National Day. Expensive gift became the trend. Gifts with more than 150 yuan (USD 24.4) surpassed 30% during the holidays in 2012.
Tmall has promotion activities in all major holidays or festivals in China, such as Teacher’s Day, Mid Autumn Festival, National Day, Double Ninth Festival and Spring Festivals, not to mention some popular western festivals like Christmas and Thanksgiving. One of the biggest promotion activity is not from the festivals we mentioned above. Tmall created Double […]
We created China online marketing calendar for the last quarter of 2013 including September to help you better plan your online campaigns for Q4, 2013.