WeChat ecosystem has boosted retail chain brands' business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer retention, higher repeat purchase, and optimal value per customer.
Compared with the traditional online channel, the private domain traffic operation saves the platform commission and the platform traffic purchase cost; compared with the offline channel, it saves the additional rent and labor cost.
These ultimately lead to higher profits.
According to the data of Youzan, the average profit margin of incremental revenue brought by private domain traffic operation is more than 20% higher than that of store revenue.
In this process, digital system tools are the basis of private domain operatio...
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