“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
Instead of duplicating Double 11 shopping festival on a different date, this year’s Double 12 focused on off-line retail sales led by Alipay.
I chanced upon a banner ad on Baidu search results page after searching “google”, which offers “fast, stable access” to Google. Taking a closer look, I found that it’s a Baidu product — Baidu Browser.
Alibaba Group upgraded Taobao Travel and launched an independent travel brand “Qu A” at Alitrip.com today and a corresponding mobile app is also released.
Paipai.com, part of Jingdong, is launching micro-shop platform for both business and individual sellers targeting C2C mobile shopping market.
Alibaba and Jingdong (JD.com) are the two e-commerce giants in China and now both public listed; you may be wondering how one compares with the another. Here is a simple infographic comparing Alibaba and JD.com by numbers.
China outbound tourists on average spent RMB 20,000 (US$3,252) during travel per person and shopping is an important part of their spend in oversea trips (57.8%), according to a report released at Beijing Fragrant Hills Tourism Summit, organized by World Tourism Cities Federation (WTCF).
One important part of online PR management nowadays is to deal with search engine results because search is one of the top online applications; let me share two quick strategies on how to deal with deliberate negative search results on Baidu. Deliberate negative content are quite common these days in China, usually deployed by some […]
The total number of mainland Chinese cross border online shoppers reached 18 million 78% of which are mobile shoppers; and, China has become the second cross border online shopping destinations in the United States, according to a Nielsen survey, commissioned by PayPal.
In this year’s Baidu World conference, Baidu shared some insights on its search trend and latest development related to artificial intelligence, and released a new mobile product called Baidu Zhida.
Baidu launched Open Kitchen project for restaurants whoever participated in will open up their kitchens to internet users, based on Baidu’s video streaming and cloud computing technology.
Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
Baidu refer about one third of the search traffic to its own web properties, among which a top one is Baidu Zhidao, a Q&A style site with social features. Baidu Zhidao is a good channel for driving brand awareness and influence, if meticulously planned and executed. Baidu’s verification program, similar to Weibo’s verified individual with […]
Tmall just launched FUN after a month’s testing, a social network inside its mobile client promoting tagged photo sharing. FUN has three features: recommendations, tags, and followed users.