In China’s e-commerce realm, the 618 Shopping Festival is an event of monumental scale and impact. It owes its inception to the Chinese e-commerce giant Taobao, which was founded on May 10, 2003.
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Tmall/Taobao 618 Top 10 Best-Selling Brands in 12 Categories 2022
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How’s Alibaba Taobao Double 12 different from the Singles’ Day campaign?
Double 11 in November is the largest shopping festival in China and Alibaba promotes it with Tmall platform. Double 12, following Double 11 in December, is also an important annual campaign for e-commerce platforms. Taobao started Double 12 and this year is the 10th year. It has a new proposition: strengthening the user’s mind of Taobao […]
China mid-year 618 shopping festival: Taobao vs. JD; US$136 bn in total
If 618 is something totally new to you, you may want to read our guide on 618 Shopping Festival.
Taobao Live’s Stunning Growth in 2020
Taobao recently announced plans to host live streaming sessions from 300,000 merchants per day in 2020. Wholesalers and manufacturers in factory cluster areas, such as Yiwu in Zhejiang Province, will be the target. Top Taobao Live anchors: Li Jiaqi and Viya Launched in 2016, the live streaming channel Taobao Live expects to help incubate 200,000 […]
File CIW Dossier Taobao Live
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Alibaba takes on Pinduoduo with Taobao Special Offer
Along with Taobao’s “special offer edition”, there are also “super factory plan” and “10 billion production area plan”, three major initiatives that Alibaba uncovered asd three pillars of Taobao’s C2M strategy.
How Taobao’s social affiliate platform Taoxiaopu works
Alibaba Taobao announced the official launch of Taoxiaopu in the last week of 2019 after half a year’s testing. It is now open to everyone for free. Through Taoxiaopu, anyone can sell products without inventories and make money from commissions with a few clicks. Taobao already has an affiliate program called Taobaoke; why does Alibaba […]
Looking into Taobao Light Store with Starbucks
If you open mobile Taobao and search “Starbucks”, you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the flagship store. The link to the flagship store will be displayed on the top of the page, with other various relevant goods […]
Pinduoduo and Taobao’s manufacturing strategies
This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]
Case study: selling luxury product through Taobao live broadcast
Feiyu Live Broadcast Competition in categories such as clothing, jewelry, and makeup is stiff in Taobao’s live streaming ecosystem and there are still opportunities in other categories such as luxury products. A Taobao Live MCN (Multi-Channel Network) Feiyu specializing in second-hand luxury products provides an excellent case for study. Since its debut on Taobao back […]
How Taobao uses search and content to cultivate social e-commerce
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
Taobao to enable farmers to find new markets and customers
Taobao will leverage its live streaming technology to help incubate 1,000 key opinion leaders in China’s countryside in an effort to boost rural development according to Alibaba. By helping farmers go online, Taobao aims to enable farmers to find new markets and customers from their homegrown products.
Pinduoduo and Taobao share over 137 million overlapping users
2018 marked the fourth wave of IPO fever with 42 companies going public. The overlapping users reached 137.87 million among Pinduoduo (272.6 million) and mobile Taobao (699 million). Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration. 2018 had seen 42 Chinese companies from a variety of verticals […]
The story of a Taobao celebrity who sold 300 million yuan products on Double 11
Image Credit: Global E-Businessmen Viya, the so-called Taobao blogger who “earn a house in one night”, broke her own record in this year’s Tmall Double 11 with over 300 million yuan in sales. Her followers will buy whatever she recommends without even reading the product, according to a report from Global E-Businessmen. Viya clocked off […]