Amazon’s brand value has risen 42% to US$150.8 billion, retaining top billing as the world’s most valuable retail brand according to a Brand Finance report, while other e-commerce brands are in strong growth, such as Alibaba (up 58% to US$54.9 billion) and JD.com (up 47% to US$19.6 billion) as well as Germany’s Zalando (up 40% […]
After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?
About 10 years ago, Chinese young people jokingly named each year’s November 11 as “Singles Day” because all digits for this day are the lonesome “1”. Alibaba Group saw a commercial opportunity and in 2009 launched an online sales festival to “celebrate” the Singles Day. Now it has become the world’s largest e-commerce as Alibaba’s […]
Two out of three Chinese consumers (aged 18 to 64) would like to tell their family and friends about the good experience; and, 60% consumers said they would share the experience on social media according to a survey by Epsilon.
WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.
Apple beat Samsung in 2014, who used to be the best brand according to China brand Power Index (C-BPI) since 2012, and become the best mobile phone brand in China, released by China Enterprise Brand Research Center (“CEBRC”) of the Ministry of Industry and Information Technology.
China retail market has been growing rapidly attributes to the booming economy and the increasing demand for consumption goods. China’s FMCG market is evolving quickly; the overall market continues to decelerate across all sectors and all city tiers; channel dynamics changed substantially with more challenges in offline channels facing the growing popularity of online shopping in […]
Do You still remember the “nickname bottle” that Coca Cola launched last summer? Such an impressive case was not so long ago, now Coca Cola has shifted its focus from bottle to cap, joining up with WeChat.
Ma Jiajia, who owns a sex shop named Powerful, caught the eye of the media in 2013. As a post-90 girl, she was quite successful in building a brand and marketing. Her creative marketing ideas were highly appraised by entrepreneurs. Many companies invited her to give them advice and suggestions on marketing.
Baidu, in cooperation with Millward Brown, announced 2013 brand equity list on November 18 2013. Brand digital equity, a new concept proposed by Baidu, which combined big data of consumer search results with Millward Brown consumer brand equity research, evaluates brand performance in digital area from multi-dimensions.
Coca Cola has been cooperating with Sina Weibo to promote its customized bottles using Weibo Wallet. It costs about 20 yuan a bottle. So, how was the online sales?