Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
According to Hurun Chinese Luxury Consumer Survey 2015, Chinese luxury travelers on average go on business trip for eight days a month and the super rich are away for 11 days a month. And they also take 8 and 12 days of holiday respectively, one more than last year.
Nearly 80% of the respondent hope to travel during Chinese New Year holiday in 2015 as shown in Ctrip Spring Festival Travel Intention Report, much higher than the previous year.
“2015 Let Hongbao Fly” campaign, jointly started by Weibo and Alipay, indicates the start of virtual Hongbao (or Red Envelope) war for Chinese New Year 2015.
Chinese Spring Festival Gala usually had the highest TV ratings in the world, according to CCTV, its TV ratings in 2014 reached 30.94%. While in the US, Super Bowl also had pretty high TV ratings therefore Chinese called it “American Spring Festival Gala”. 2014 Super Bowl hit a new record of 111.5 million viewers.
According to a data released by Nielsen recently, from January 28 to February 24 2013, during the Chinese New Year, the sites where people spent the longest time are search engine, directories, e-commerce and others. E-commerce, other websites and e-mail experienced the most obvious changes during CNY period. The change of the visit time on e-commerce […]
Watching CCTV’s Gala Show on Chinese New Year Eve is a tradition. Since I was a kid, the whole family gathered together in front of the television on CNY Eve waiting for CCTV Gala Show while making dumplings. Is it changing? According to the latest Chinese New Year (CNY) Gala Show cross-platform study from Nielsen, […]
Baidu is to give away 20 million yuan worth of Red Packet prizes during 2011 Chinese New Year. Everyone can participate by searching on Baidu using “hong bao” related keywords from Chinese New Year Eve (Feb 2, 2011) till Feb 17, 2011.
About 2.556 billion passenger trips are expected to be taken during this year’s Spring Festival travel rush, up 11.6 percent year on year, said the Ministry of Transport on Monday. Passenger trips by water will rise about 6% and those on flights about 10.8%, according to the country’s transport authorities.