Chinese online shoppers can be categorized into six types, the frequent women shoppers, the quality-conscience men shoppers, the young shoppers, the middle-age shoppers, the high-income shoppers, and the practical shoppers.
China Cross-border E-Commerce Markets
Tmall Global was officially launched on Feb 19 2014 by Alibaba which is designed for supplying imported goods for domestic consumers.
On March 24 2016, China Ministry of Finance, the General Administration of Customs and the State Administration of Taxation jointly issued the “notice on cross-border e-commerce retail import tax policies”.
China had more than 5000 different types of cross-border online platforms serving over 200,000 companies of e-commerce operations in 2015. Driven by the rapid growth of e-commerce, small and medium e-commerce companies has become a new growth focus in China.
Improving technology has supported a good environment for China’s consumers to shop online and pick up cross-border products at home. 36% China’s online shoppers bought cross-border products in 2015 according to Paypal.
China Express Association recently announced that the number of logistic delivery packages reached 20.6 billion with an increase of 48% YoY in 2015. The peak daily processed packages reached 160 million.
Established in 2001 as a subsidiary in China, Amazon China once went through a nosediving period. By building and promoting cross-border shopping strategy, Amazon China has begun to make some initial success in 2015.
A total number of more than 60 China’s e-commerce websites entered Russia in 2015 including AliExpress, Jingdong, TradeEase and other start-ups according to Yandex.
45% of Chinese respondents purchase most of their luxury goods online according to a research conducted by KPMG. 61% will buy high-end outbound travel products online and 28% will buy cross-border luxury goods.
China’s cross-border shoppers reached 18 million and generated revenues of 140 billion yuan (US$21.75 billion) in 2014 according to China Electronic Commerce Research Center and China General Administration of Customs.
Over a quarter of Irish online shoppers purchased on China’s online shopping platforms in 2015 according to a recent research by Paypal.
The overall turnover of Black Friday in 2015 increased by nearly 30 times more than that in 2014 and the number of orders increased by nearly 35 times this Black Friday shopping season according to Alipay.