With the fast growth of cross-border retail e-commerce market and the increasing consumption strength in China, the Australian natural health brand Swisse announced its official entry into this market on 8 April 2017.
China Cross-border E-Commerce Markets
A girl from Chile bought her father a watch as a gift at US$41.01 from Alibaba’s retail platform AliExpress on 10 April 2017. What she did not know is that she is recorded by Alibaba as the 100 millionth customer.
Cross-border online shopping of South Korea products saw fast growth in 2016 with Chinese consumers the fastest.
The total transactions of China cross-border e-commerce market reached 6.3 trillion yuan (US$920 billion) in 2016, including retail and B2B according to a Chinese research company iiMedia. And, it’s expected to reach 8.8 trillion yuan (US$1.28 trillion) in 2018.
Alibaba’s cross-border e-commerce platform Tmall Global product categories grow by 50% to 3,700 in 2016, with more than 14,500 international brands from 63 countries and regions.
China cross-border e-commerce total transactions reached RMB 751.2 billion in 2015, an increase of 69% YoY according to Alibaba.
Shopping guide websites are the top referral of China cross-border online shoppers (59.8%), followed by family & friends (51.2%) and search (47.3%) according to iReseach.
As 40% china online consumers buy foreign goods, cross-border e-commerce in China will hit $85.76 billion this year according to the analysis of eMarketer.
Chinese online shoppers can be categorized into six types, the frequent women shoppers, the quality-conscience men shoppers, the young shoppers, the middle-age shoppers, the high-income shoppers, and the practical shoppers.
Tmall Global was officially launched on Feb 19 2014 by Alibaba which is designed for supplying imported goods for domestic consumers.
On March 24 2016, China Ministry of Finance, the General Administration of Customs and the State Administration of Taxation jointly issued the “notice on cross-border e-commerce retail import tax policies”.
China had more than 5000 different types of cross-border online platforms serving over 200,000 companies of e-commerce operations in 2015. Driven by the rapid growth of e-commerce, small and medium e-commerce companies has become a new growth focus in China.