Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Top short video, live streaming Chinese apps in global market in H1 2020
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]
Taobao Live’s Stunning Growth in 2020
Taobao recently announced plans to host live streaming sessions from 300,000 merchants per day in 2020. Wholesalers and manufacturers in factory cluster areas, such as Yiwu in Zhejiang Province, will be the target. Top Taobao Live anchors: Li Jiaqi and Viya Launched in 2016, the live streaming channel Taobao Live expects to help incubate 200,000 […]
Game streaming platform Huya mobile MAU up 39% in Q1 2020
China’s game live streaming platform Huya announced 47.8% growth in net revenues to RMB2,411.9 million (US$340.6 million) in Q1 2020 from RMB1,631.5 million in Q1 2019.
China’s digital content ecosystems getting more diverse
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]
Sales from Alibaba live streaming platform grew by 150% for 3 consecutive years
Taobao sales referred from Taobao Live, Alibaba’s live streaming platform, grew by 150% for 3 consecutive years from 2017 to 2019. Hangzhou, the headquarter of Alibaba Group and Taobao, accounts for over 10% of the total number of live-streaming anchors on Taobao Live. Guangzhou, Lianyungang, Suqian, Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Jinhua, and Wenzhou are […]
Game live streaming platform Douyu revenues up 78% in Q4 2019
The game-centric live streaming platform in China Douyu reported an 8% growth YoY in monthly active users of 165.8 million in Q4 2019, from 153.5 million in Q4 2018. The average mobile MAUs in Q4 2019 increased by 29.3% to 54.4 million from 42.1 million in Q4 2018.
Social media company JOYY global mobile MAU over 485 million in 2019
JOYY, previously known as YY, saw its global average mobile MAUs grown to 485.2 million, 78.8% of which were from markets outside of China.
9 Brands’ great results from WeChat Mini Program live streaming campaigns
The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]
Coronavirus outbreak’s impact on China’s consumption
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
How some industries in China benefiting from the novel coronavirus outbreak
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
TikTok competitor Kuaishou announced DAU of over 300 million
China’s second-largest short-video platform Kuaishou (or Kwai) announced 300 million daily active users (“DAU”) milestone last week. The total number of short videos published on Kwai’s platform exceeded 20 billion.
How an online influencer Li Ziqi boosted a stock price by 326%
A public-listed women’s shoe company saw 14 daily 10%-growth during the period from December 12 of 2019 to the middle of January 2020. This was because of one online influencer, which also shows the impact of online influencer and live streaming in China. If you are not familiar with mainland China’s stock exchange, it requires […]