The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers.
By comparison, some emerging internet retailers paid attention to location-based media. For example, Luckin Coffee mainly delivered ads on TV, elevator TV, elevator post, and theatre video. 73% of its ad spendin...
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