On August 6th, the Chinese largest shopping website taobao.com’s unit g.taobao.com published a report on its website, revealing the history of Chinese online shopping and preference of Chinese online shoppers through analyzing big data.
Taobao: China's No. 1 Online Marketplace
Known as China's eBay, Taobao is a huge online marketplace China internet users and merchants buy and sell products and services.
In Q1 2015, China mobile shopping market total transaction value exceeds RMB36.23 billion (US$5.9 billion) according to data of iResearch. Affected by the Chinese New Year, mobile shopping’s QoQ growth in Q1 2015 was relatively slowed. However, iResearch estimates that in Q2 2015, mobile shopping would still keep rapid growth.
GMV across Alibaba China retail marketplaces grew 40% year-on-year, and annual active buyers increased to 350 million, an increase of 37% year-on-year according to Alibaba financial results for Q1 2015.
In China, over 40% housewives manage finance in families and they contribute to 60% domestic consumption revenue. China female internet users are playing more and more important role in China internet.
In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to Chinese research company iResearch, which is close to EnfoDesk’s estimate.
GMV transacted on Alibaba China retail marketplaces in Q4, 2014 was RMB787 billion (US$127 billion), an increase of 49% compared to the same quarter of 2013, and compared to RMB556 billion in the quarter ended September 30, 2014, representing a net addition of RMB231 billion GMV in three months.
Alibaba announced the launch of Ali’s new communication app, “Tao WiFi”. Users logging in with Taobao can access access over 6 million WiFi hotspots nationwide including the three telco networks’.
On double 11 of 2014, Alibaba’s transaction value exceeded RMB57.1 billion (US$9.28 billion) which created a new record. However, there is false prosperity behind Double 11 in 2014.
China post-90s are the active group on the internet, especially on social media; and, China post-90s QQ users accounted for 39% of total users according to data released on Tencent’s Open Day. They favor mobile shopping and online videos.
Instead of duplicating Double 11 shopping festival on a different date, this year’s Double 12 focused on off-line retail sales led by Alipay.
In Q3 2014, total transaction value of China mobile shopping market was RMB230.96 billion ($37.59 billion) with an increase of 250.9% from the same period of prior year. Total transaction value of China online shopping market was RMB691.41 billion ($112.55 billion) with an increase of 49.8% year on year in Q3 2014.
In Q2 2012, China’s online shopping on Taobao by people in rural areas accounted for 7.11% of total; by Q2 2014, the rate increased to 8.3%. Online shopping is a rising trend in rural China.