According to EnfoDesk, market scale of China advertising platforms in Q3 reached 28.77 billion yuan (USD 4.7 billion), 24.2% more than Q2 2013.
In Q3 2013, Baidu occupied 30.8% market share by revenue, and Alibaba ranked the second with 15.9%. Google came to the third place in China advertising operators with 5.5%.
China advertising market in Q3 2013 grew steadily due to the slight recover of macroeconomic and the coming of sales season. Baidu remained its leading in China advertising operators, and keyword advertising was still the top advertising choice.
Tencent, Sohu, Sina,ifeng and NetEase together occupied 14.7% market share. Portal websites had broke the traditional business model of selling ads, integrating other resources such as social network, videos, entertainment and life services.