In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products.
If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love is a major achievement for social marketing in the internet era.
During this era of rapidly-spreading social networks, lipstick has become one of the best-selling categories for the major makeup brands.
Using the strong social networking and data analytics WeChat Moments advertising brings to the table, they were able to generate a holiday marketing effect and effectively promote their brands and advance sales.
Wit...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time