[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments

In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products.

If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love is a major achievement for social marketing in the internet era.

During this era of rapidly-spreading social networks, lipst...