In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products.
If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love is a major achievement for social marketing in the internet era.
During this era of rapidly-spreading social networks, lipstick has become one of the best-selling categories for the major makeup brands.
Using the strong social networking and data analytics WeChat Moments advertising brings to the table, they were able to generate a holiday marketing effect and effectively promote their brands and advance sales.
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