The young generation is taking on-demand consumption, asset-light lifestyle.
Recently, the market research and consulting firm Mintel released the '2017 China consumer' report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption.
The young generation is taking on-demand consumption, asset-light lifestyle. In 2017, as the form of 'upgrading of quality and convenience', consumer upgrades will be in strong demand, and health and experience will be the two major themes.
Consumption escalation means maximizing the value of money.
Although China is experiencing an upgrade in consumption and consumers are seeking higher quality products, this does not mean that they will spend lavishly. In this consumption escalation, the value of money is maximizing.
According to Mintel's report, with the moderate growth of China's economy, both young and old Chinese urban consumers a...
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