According to the China National Tourism Administration, during the Chinese New Year holiday, a total of 386 million tourists traveled domestically, an increase of 12.1% over the same period of last year. Domestic tourism revenue reached 47.5 billion yuan, an increase of 12.6% over last year’s holiday.
The top 10 domestic travel destinations are Guangdong, Sichuan, Hunan, Jiangsu, Henan, Anhui, Shandong, Guangxi, Hubei, Zhejiang.
During the holiday season, traditional scenic spots remain popular. New tourism products like Minsu, leisure districts, and characteristic town were highly favored by tourists. Self-driving tour, rural tour, urban tour and ice-snow travel saw rapid growth. The proportion of self-driving tour is close to 50%, becoming the main way for family travel.
For long-distance travel, as the temperature difference between the north and the south is obvious this year, many tourists bring their families to the north to enjoy the snow, to the south to escape the cold, pursuing a more distinctive experience of spending the New Year’s Day holiday.
The number of tourists visited ski park in the Northeast and North region increased by more than 10% over the same period of last year. As China tourists’ demand for high-quality tourism products, holiday tours has replaced sightseeing tours and become popular with tourists.
From short-distance to long-distance travel, from sightseeing to holiday tours, from busy shopping to enjoy the scenery, quality of outbound tourism is highly enhanced.
During the New Year’s Day holiday, China tourists have visited nearly 200 main domestic cities, 68 countries and regions in the world and 730 domestic and foreign cities.
Southeast Asia received the most Chinese tourists during this year’s New Year’s Day holiday. Remote destinations like Argentina and Mexico are also very favored by tourists. Family travel, bespoke holiday and group travel have boomed. Tourists put more emphasis on leisure holiday and deeper experiences. According to Ctrip.com’s booking data, group travel and free tour respectively account for 52% and 48% of the industry.
Chinese New Year is the most important festival for Chinese people. It marks the beginning of a new Lunar New Year. Before the new Year of Dog begins on February 16, Lightspeed Research launched an online survey in China’s mainland, Hong Kong and Taiwan to ask panelists about their plan, attitude and behavior during this unique festival period. Read more…