Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
2018 was an especially eventful year for smartphone vendors in China. Tears were shed in the rather smaller players as Gionee confronted bankruptcy, Meitu merged into Xiaomi, and Smartisan was said to be acquired by ByteDance. After Xiaomi successfully went public, Huawei missed surpassing Apple in terms of global shipment by 2.8 million units. OnePlus became […]
Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]
Regarding the top 5 smartphone brands in China, Huawei and Xiaomi attracted rather more married men users at the age of around 25-34. By comparison, Apple was much more appealing in the eyes of young women who haven’t married and earn less than 3k yuan a month. The top five smartphone vendors made up 87.7% […]
China shipped 102.7 million units smartphones in Q3 2018, a decline of 10.2% year-on-year. The top 5 vendors took over four-fifths of the market, Huawei’s the biggest player. Apple’s shipments dropped by 12.9% while still ranked second in terms of sales value.
The three leading smartphone brands – Huawei (excluding Honor), Xiaomi, and iPhone – kept winning more shares in urban China market as all grew their shares over a year ago, according to the Q3 data from Kantar Worldpanel ComTech. Xiaomi Mi 8 was the most popular handset model in Q3 2018. The next three models […]
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]
China’s smartphone market shipped 104.8 million units in Q2 2018, declined by 5.9% year-on-year. Shipment of all leading brands increased except for Apple, which dropped by 12.5%. Huawei and Vivo both saw high growth of 21.7% and 24.3% year-on-year, respectively. The top five smartphone vendors made up 86.9% of smartphone shipments in China. Huawei took the lead with […]
Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone’s NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models. iPhone X continued to be the top-selling device, making up 5.3% of […]
China smartphone market declined 15.7% year-over-year (YoY) in Q4 2017 and 4.9% for the whole of 2017 according to IDC.
Leading smartphone brands have tightened their grip of urban China market. In the three months ending October 2017, the top five brands – Huawei (including sub-brand Honor), Xiaomi, Apple, Vivo and OPPO – made up 91% of smartphone sales in urban China, compared to 79% a year earlier, according to the latest smartphone OS data […]
iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang. OPPO, Vivo, Xiaomi, and Samsung followed iPhone and Huawei in Q3 2017 in terms of smartphone retentions. iPhone users are mainly concentrated in tier-1 Chinese cities. Top 5 smartphone brands by sales […]