For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?”
If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This is a very challenging environment that is set to continue—and will require a high dose of reinvention to navigate successfully.
Luckily, within this...
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