The total advertising spending in China decreased by almost 20% YoY in the first six months of 2020, including TV, radio, print, outdoor, and internet.
IT Products and Services is the only category seeing positive growth (80.9%) in traditional advertising spending in H1 2020.
The most popular digital advertising channels in 2020 are influencer live streaming (e-commerce), short video ads, and macro-influencer advertorial.
After a decline of 19.9% YoY in Q1 2020, China's onli...
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