China's online advertising market is expected to exceed 934 billion yuan in 2021 and 1.29 trillion yuan by 2023.
iResearch forecasts China mobile advertising market is to reach 835 billion yuan in 2021 and 1.17 trillion yuan by 2023.
The top segments in China online advertising market are e-commerce ads (40.1% in 2021) and newsfeed ads (36.8%). Newsfeed advertising is expected to continue its growth and reach 41.7% share by 2023.
About 58% of advertisers surveyed by iResearch said they would increase their online advertising budget in 2021.
53.4% of advertisers would increase their ad spend in short videos; 40.7% in social media; and, over 32% would increase their spend in search engine ads.
Content marketing, live streaming, and community are the top thr...
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