China's online advertising market grew over 14% in 2020 to 496.6 billion yuan (about US$76.36 billion).
Top industries by total online advertising spend in 2020 are Make & Skincare, F&B, Online Shopping, Transportation, and Education.
China's advertising market will grow 11.2% in 2021 and online segment will grow about 10.5%.
Top 10 WeChat Moments ads, voted by 1+ million users
The most popular digital advertising channels in 2020 are influencer live streaming (e-commerce), short video ads, and macro-influencer advertorial.
Outdoor advertising spending faced a difficult year, coupled with the impact of coronavirus pandemic, which is expected to decline by 6%.
Digital ad spends growth by channel 2019-2021
In China, mobile is still the driving force f...
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