Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]
Generation Z
Exploring new ways to capture Chinese Gen-Z’s attention
Identifying proper styles of communication is critical in capturing Chinese Generation Z’s attention. Generation Zs value the way brands communicate and prefer particularly “young” and “surprise” ways of communication.
Chinese Gen-Zs’ attention insights 2021
Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage it. Chinese Gen-Z Attention Distribution Time Chinese Generation Z’s attention is widely allocated across different time periods. If we look at a 24-hour calendar day, Gen-Zs generally spend a significant […]
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands. At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve. Under these changing market conditions, […]
China’s Gen-Z a driving force for the next decade’s automobile growth
China’s automotive market would boom in the third to fourth-tier cities over the next ten years, with those born after 1995 being the dominant force of car buyers, according to the JD Big Data Research Institute’s report on Gen-Z, released in August 2021. Apart from the vast incremental market opportunities, the report also stated that […]
7 Major Consumer Segments Shaping Chinese Market Landscape
China’s domestic consumer market has grown to a considerable size. However, there’s still much potential in it. China will offer a US$5 trillion consumption growth opportunity in the next decade, according to a latest research by the McKinsey Global Institute. Citizen’s incomes are increasing at a steady pace. China’s number of households with upper middle […]
China mobile internet users overview Q2 2021
The average number of installed mobile apps increased to 26.3 in Jun 2021 from 24.9 a year ago. Mobile internet monthly active users in China increased to 1.164 billion in June 2021, according to data from QuestMobile. 41% came from Tier-1, New Tier-1, and Tier-2 cities. Social networking, videos, and shopping have the highest mobile […]
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
Over 60% Chinese Gen-Z prefer domestic car brand; 1/4 prefer new energy vehicle
Among the potential buyers of cars in China in the next six months, the post-95 generation (born between 1995-1999) accounted for 11%, according to China New Car Purchase Intention Study 2021 by JD Power. Over 60% and nearly a quarter of the post-95 potential customers tend to buy domestic brands and new energy vehicles (NEV), […]
Gen-Z Insights: capturing attention of China’s post-95s consumers
Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today’s young people’s daily cross-screen multithreading behavior has intensified the dispersion and switching of resources. When is their attention most active? What do they focus on? What […]
The rise of men in China’s “she-conomy”
Today, in some areas of consumption in China that were originally only for women, men’s consumption has also begun to emerge. According to the data of a white paper from So Young, the number of male medical cosmetology consumers in China has increased by 52.30% in 2019, which is lower than the 70% growth rate […]
5 key trends shaping the Chinese economy, accelerated by COVID-19
In a recent report, McKinsey pointed out five key trends shaping China’s economy, being accelerated by COVID-19 has accelerated.
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more […]
Alibaba launched Tmall Luxury Soho, targeting Gen-Z luxury shoppers
Alibaba quietly launched Luxury Soho, a new channel on the Tmall e-commerce platform targeting young and value-conscious luxury shoppers. Coach, MCM among the first to join Luxury Soho Luxury Soho is named after New York’s fashionable Soho district. It’s created as a solution to help luxury brands attract younger consumers as well as those who […]
China evening podcast users overview 2020
31.2% of the Chinese population have the habit of listening to audiobooks. And, China has over 200 million evening podcast users with a total playing duration of 10.9 billion hours, according to a recent report from research company Analysis. Users’ evening usage time in the mobile audio segment account for 46.3% of the total usage […]