Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
Generation Z
Over 60% Chinese Gen-Z prefer domestic car brand; 1/4 prefer new energy vehicle
Among the potential buyers of cars in China in the next six months, the post-95 generation (born between 1995-1999) accounted for 11%, according to China New Car Purchase Intention Study 2021 by JD Power. Over 60% and nearly a quarter of the post-95 potential customers tend to buy domestic brands and new energy vehicles (NEV), […]
Gen-Z Insights: capturing attention of China’s post-95s consumers
Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today’s young people’s daily cross-screen multithreading behavior has intensified the dispersion and switching of resources. When is their attention most active? What do they focus on? What […]
The rise of men in China’s “she-conomy”
Today, in some areas of consumption in China that were originally only for women, men’s consumption has also begun to emerge. According to the data of a white paper from So Young, the number of male medical cosmetology consumers in China has increased by 52.30% in 2019, which is lower than the 70% growth rate […]
5 key trends shaping the Chinese economy, accelerated by COVID-19
In a recent report, McKinsey pointed out five key trends shaping China’s economy, being accelerated by COVID-19 has accelerated.
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more […]
Alibaba launched Tmall Luxury Soho, targeting Gen-Z luxury shoppers
Alibaba quietly launched Luxury Soho, a new channel on the Tmall e-commerce platform targeting young and value-conscious luxury shoppers. Coach, MCM among the first to join Luxury Soho Luxury Soho is named after New York’s fashionable Soho district. It’s created as a solution to help luxury brands attract younger consumers as well as those who […]
China evening podcast users overview 2020
31.2% of the Chinese population have the habit of listening to audiobooks. And, China has over 200 million evening podcast users with a total playing duration of 10.9 billion hours, according to a recent report from research company Analysis. Users’ evening usage time in the mobile audio segment account for 46.3% of the total usage […]
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]