Bilibili (NASDAQ: BILI), a popular online entertainment platform for young generations in China, had 127.9 million monthly active users (MAUs) in the third quarter of 2019, an increase of 38% YoY according to its financial results.
Generation Z
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
China Generation Z overview 2019
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. China’s Gen-Z has an average monthly income of 3,501 yuan (US$493), among which the studying group (19-23 years old) […]