In Q2 2014, the number of China app distribution exceeded 25.5 billion with an increase of 8.9% from prior quarter. Baidu league still ranked the top with a market share of 41.7%. Tencent’s market share increased to 20.1%, by 3.5% from Q1 2014.
EnfoDesk believed that, China mobile app distribution market is developing steadily with stable increase of smartphone users and Internet users in China. Compared with mobile app distribution market in Q1 which was an off season, total distribution had begun to rise.
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Chinese marketers are now adjusting their strategy in mobile app distribution market. They would not only increase users on channels but also work on users’ needs to improve their experience and strengthen liability. It is estimated that the competition in China mobile app distribution market will be more fierce.