Top 10 WeChat Moments ads in 2019, voted by 1+ million users
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218
China Internet Stats, Trends, Insights
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218
WeChat is testing a paywall feature for Official Account. Qualified WeChat subscription official accounts can activate this feature and hide the full or partial content.
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020,
In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao,
Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping
Short video penetration exceeded 70% in Q3 2019 with 810 million active users in Sep. The growth is still strong with about 25% YoY increase
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly.
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest
Weibo’s monthly active users were 497 million in September 2019, a net addition of approximately 51 million users year-over-year. Mobile MAUs represented approximately 94% of
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
On October 17th, Kuaishou (Kwai) Big Data Research Institute released the “2019 Kuaishou Education Ecosystem Report”, which systematically reviewed Kuaishou’s education ecosystem for the first
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site
Following the increasing cost of acquiring new users, platforms strive to keep them engaged and increase repeat usage. Taking the popular social platform Xiaohongshu as
The total rate card ad spending in China declined by 8.8% YoY in the first half of 2019 (H1 2019) according to CTR. Traditional media
The number of search engine users reached 498 million on PC, down 2.4% YoY, and 528 million on mobile with an increase of 6.7% YoY,
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce