McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention.
China Internet Stats, Trends, Insights
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention.
Weibo reported a net addition of approximately 70 million in monthly active users and reached a total of 462 million as of December 2018. Its
Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there,
China’s full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure
Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1%
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as
CCTV’s Spring Festival Gala, or Chunwan, is a Chinese New Year special produced by China Central Television (CCTV) shown on the eve of Chinese New
71% of digital ad spending in China will be traded programmatically by 2019. The internet giants BAT controlled around 80% of programmatic buying.
WeChat sees 1.08 billion monthly active users in 2018, 63 million of which are senior citizens aged 55 years old and above. On average, WeChat
The number of China internet users exceeded 801 million with a penetration rate of 57.7% according to the latest data from CNNIC. Live broadcasting, short
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms
Monthly active users of Momo reached 110.5 million in September 2018, compared with 94.4 million the prior year period, according to its unaudited financial results.
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce