China’s mobile music entertainment market 2018; reaching RMB 20 trillion by 2020
China’s mobile internet growth started to slow down since 2015. It generated 8,229.88 billion yuan (US$1,233.52 bn) in 2017 and expected to reach 19,265.43 billion yuan
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Paid content is becoming a mainstream in China
With the widespread membership system of video and audio platforms including WeChat Official Accounts, Chinese users are gradually developing the habit of paying for good
Alibaba buys into Focus Media to find New Retail synergy
Alibaba buys into China’s leading out-of-home (OOH) marketing network which covers 150 cities and creates 500 million daily offline impressions. Alibaba Group announced on July
Information consumption trend in China 2018
News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user
The popular video app in China, Tik Tok hits 150 mn DAU and 300 mn MAU up in June 2018
So far, TikTok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users
WeChat launched Brand Search
WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would
[REPORT] China’s pan-entertainment market growing with paid users
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9
China marketing trend 2018; digital 42.6% of total
Spending on digital marketing now accounts for a staggering 42.6% of the average marketing budget in China, up from 25.4% just two years ago. The
China’s advertising market bounced back in Q1 2018; finance saw fastest growth in digital
China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the
Celebrity-based ad campaigns: what are the pros and cons in Chinese market?
31% of TV ads feature celebrities in China, however, using a celebrity does not guarantee effective advertising. Celebrity-based campaigns can be very effective. The Snickers “You’re
China’s mobile advertising market 2017
As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation
Weibo monthly active users reached 411M, 93% from mobile in Q1 2018
With ad budget in China shifting toward mobile, social and video, Weibo saw its revenues benefiting from this secular trend. Its business with advertising and
Register and get involved at Mobile World Congress Shanghai 2018
GSMA has a very exciting programme lined up for Mobile World Congress Shanghai 2018. While showcasing the latest developments in mobile, this year’s event will
CIW eBooks
eBook: Win Chinese Market with Content
This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales
eBook: Small Town Youth, New Growth Engine in China
The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s
eBook: China E-Commerce Factories
E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce