7 Lessons for marketers on top short-video platforms: Tik Tok vs. Kwai
In Part 1, we saw the platform comparison; this article will show a comparison of social relationship, user behavior, KOL content categories and their marketing
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
Top short video apps compared: Tik Tok vs. Kwai – Part 1 Platforms
As two representative platforms of the short video market in China, Kwai (Kuaishou) and Tik Tok have always been the focus of attention and discussion
Top online video apps in Dec 2018
Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and
China’s short video apps penetration up 76.7%
The short video has penetrated into 62.2% of Chinese internet users with an average DAUs of 313.2 million as of December 2018. Tik Tok retained
Top social media mobile apps in China in 2018
Social networking has been in part of life for 87.2% of internet users in China with WeChat being the most widely used one. Market penetration
Tencent apps had over 45% China mobile users’ attention share in 2018; ByteDance rising quickly
Chinese mobile internet users consumed an average of 3.17 billion hours a day on mobile apps. Time spent on Tencent affiliated apps were less in
China’s top live streaming mobile apps in 2018
The live streaming was cooling down in China as the market penetration of mobile apps sliding to 18.7%. Momo, Douyu, and Huya held the lead
China’s digital reading market saw 463 million monthly unique devices in 2018
Digital reading has grown by 26% year-on-year to a market with over 460 million monthly unique devices as of December 2018. The two most popular
China internet usage overview: desktop vs. mobile
The monthly unique visitors across the desktop devices dropped by 3.9% year-on-year to 509 million in 2018. Average time spent consuming media content on mobile
China digital video market overview 2019
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving
iQiyi’s total members grew by 58% in Q1 2019
The number of iQiyi’s total subscribing members reached 96.8 million as of March 31, 2019, 98.6% of whom were paying subscribing members. This compares to
Ad revenues & market shares of China’s top 16 internet companies
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70%
China social media users’ content preference by education levels 2019
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low
China mobile search market overview Q4 2018; 60% chose smartphone built-in browsers
The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for
60% brands using celebrities in China did not achieve continuous growth in brand power
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the
CIW eBooks
eBook: Win Chinese Market with Content
[tabby title=”Overview”] This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and
eBook: Small Town Youth, New Growth Engine in China
[tabby title=”Overview”] The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people
eBook: China E-Commerce Factories
[tabby title=”Overview”] E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic