4 e-tailers’ Double 11 marketing tactics
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and
China Internet Stats, Trends, Insights
Media & Entertainment
Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).
China’s top mobile news feed advertising platforms in Oct 2018
WeChat (1,079.65 million units), QQ (669.8 million units), and Tencent Video (558.83 million units) were the top three platforms for delivering news feed ads in terms
Momo’s paying users up 71% to 12.5 million in Q3 2018
Monthly active users of Momo reached 110.5 million in September 2018, compared with 94.4 million the prior year period, according to its unaudited financial results.
Weibo MAU increased to 446M in Q3 2018, 93% mobile
Weibo reported a net addition of approximately 70 million in MAUs year-on-year to reach 446 million in September 2018. Mobile MAUs represented 93% of total MAUs. DAUs
China advertising market overview in Q3 2018
Full media ad spending in China jumped by 5.7% year-on-year in the first nine months of 2018, much higher than the 1.5% growth in the
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of
Online video platform iQiyi saw 89% increase in paid subscribers in Q3 2018
Total revenues of iQiyi grew to RMB6.9 billion (US$1.0 billion) in Q3 2018, representing a 48% increase from the same period in 2017. Membership services
China’s online gaming market shrank by 10.8% in Q2 2018
China’s online gaming market decreased by 10.8% YoY to US$8.29 billion in Q2 2018. Mobile games accounted for 65.1%. Tencent is the biggest player with a
China online ads market to exceed US$70B in 2018; mobile over 77%
China ad market generated 700 billion yuan (US$101.25 bn) in revenues with online advertising accounting for around 50%. The mobile advertising was a 254.96 billion yuan
China search engine market to reach US$20 bn in 2018
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s
Top out-of-home advertising buyers in China July 2018
Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me,
China’s top mobile video apps in Q2 2018
China’s online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than
Top social networking mobile apps in China in Q2 2018, led by WeChat, QQ, Weibo
WeChat (86%), QQ (70.1%), and Weibo (35.8%) were the top three mobile social networking apps by penetration rates in China. Both WeChat and QQ saw a
Top live streaming apps in China in Q2 2018
Online live streaming market obtained a total of 398 million users in 2017, an increase of 28.4%, which is estimated to reach 460 million in
Tik Tok overtook Kwai to lead China’s short video market in Q2 2018
The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its
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