Media & Entertainment

Paid members can download China Media Inflation Trend Report 2021 here (Annual Billing).

Dayparting ads on WeChat Moments

Tencent ads on WeChat Moment only supported daily volume buying with no shorter than 12-hour ad delivery. Last week, WeChat team announced a new type

Reminder: Vlog trending in China

Vlog has become the new theme of user growth competition on several video platforms in China. One of the new players who recently joined the

Top online video apps in Dec 2018

Online penetration in video entertainment grew by 4.2% to 71.3% in December. On average, 205.6 million users watched videos online daily. Tencent Video, iQiyi, and

CIW eBooks

eBook: Win Chinese Market with Content

This eBook shares three trends of digital content consumption in China, China’s digital content ecosystem, and how content help businesses in branding and driving sales

eBook: China E-Commerce Factories

E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce

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