Some Chinese shoppers buy products on oversea online retailers, which will be delivered directly to their Chinese address. These group of users are commonly known as Haitao in China.
Archives for August 2014
Why Wechat Marketing Metrics Could All Be Lies
Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
China E-commerce Total Transactions Reached $460B in Q2 2014
China e-commerce total transactions reached RMB2.83 trillion (US$460 billion) in the second quarter this year, a QoQ growth rate of 7.1% and YoY growth rate of 19.9%.
China OTA Market Transactions Close to $10 Billion in Q2 2014
China online travel OTA market transactions reached RMB61.41 billion (US$9.94 billion) with a YoY growth rate of 17.1%; total revenue reached RMB 3.24 billion (US$520 million), a YoY increase of 19%.
China Online Video Market Exceeded RMB 5B in Q2 2014, 21.3% from Mobile
China online video market reached RMB5.43 billion (USD 880 million), an QoQ increase of 38.9% and YoY growth rate of 73.6%. Advertising is the primary force driving online video market development.
Weibo Launched Paid Content & Buy-Me-A-Coffee Features for Premium Publishers
Weibo.com has been encouraging high quality user generated content with We Media Project which it can offer to the users to be a more valuable platform and it can monetize as well. Qihoo 360?s Wemedia platform has also fully integrated with Weibo WeMedia.