WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get more exposures at mini-games By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full […]
Archives for May 2018
China’s economy will eclipse the US economy by 2050
China continues to be the second largest economy in the world at $14 trillion, an increase of more than $2 trillion from a year earlier.
China cross-border retail e-commerce market overview for Q4 2017
The transaction value of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017. Tmall Global continued to lead the market with a market share of 27.6%, followed by NetEase Kaola (20.5%) and JD Global (13.8%). Amazon Global saw its share rise. Big e-commerce campaigns like Double 11, Black Friday, […]
Xiaomi making promising start in Europe
Chinese smartphone brand Xiaomi, which is making debut in Europe, earned 4.4% of sales market share in five major European markets in Q1 2018, ranking No.4, according to latest smartphone OS data from Kantar Worldpanel ComTech.
Ping An Bank mobile banking active users up 304% yoy in Jan 2018
The number of active users of Ping An Pocket Bank grew by 304% year-on-year to 16.066 million in January 2018 according to Analysys from only 3.977 million in January 2017, ranking fifth in the mobile banking market. In February 2018, this figure reached 16.917 million, a 5.3% increase quarter-on-quarter. Ping An Bank Co., Ltd. is a […]
China search engine market in Q1 2018; 79% driven by mobile search [UPDATED]
The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu, Sogou, and 360 search. In Q1 2018, Baidu continues to lead China’s search engines market with a market share of 80.09% by revenues, followed by Sogou (6.63%) and 360 (3.27%). Baidu’s […]
New energy vehicle trends from 2018 Beijing Auto Show
New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.
[REPORT] WeChat digital ecosystem 2018: WeChat Pay, Official Accounts, Mini-Programs
WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]
What does Xiaomi US$10 billion IPO in HK reveal?
Xiaomi filed an initial public offering (IPO) in Hong Kong on May 3, 2018, becoming the first technology corporation to use Hong Kong’s new rule, i.e. dual-class shares, for going public.
Ad spending in China to grow 5.2% in 2018
GroupM China publishes its Spring 2018 edition of This Year, Next Year: China Media Industry Forecast report, estimating that ad spending in China this year will grow 5.2% to reach 585.8 billion yuan.
China overtakes New Zealand as top tourist source of Australia
China has replaced New Zealand as Australia’s top source of overseas visitors for the first time in the fiscal year 2017-2018, according to Tourism Research Australia. As of February 2018, Chinese visitors made 1.39 million trips to Australia in the last twelve months, a 13.2% increase year-on-year. Chinese visitors are expected to account for 26% […]
FMCG brands contributed an average of 4.0% of sales in China
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing and fast-moving consumer goods (FMCG) brands making up a quarter of that spend, understanding the impact of advertising is crucial.
Chinese consumers more engaged with sharing platforms but least likely to buy insurance
The market value of China’s sharing economy sector reached 4.5 trillion yuan (about US$680 billion) in 2017, compared with 3.45 trillion yuan in 2016. It is expected to maintain an annual growth of about 40% over the next few years, according to China’s State Information Center. Chinese are more engaged with the sharing economy, both […]
How some Taobao content creators become rich without selling products
What’s your idea of entrepreneurship based on content creation? Publishing opinion pieces on Daily Headline News, uploading a few comedy videos on Kuai Shou, share a few paragraphs on Weibo? In fact, while doing online shopping on Taobao, people can also kickstart entrepreneurship by doing product reviews videos, live streaming of shopping or even publishing […]