According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
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China social media advertising and marketing market Q2 2017
China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
China search users exceeded 600M in H1 2017
In the first half of 2017, financial management software and mobile apps continued to develop, while offline providers of such services have shifted from opposition into a more productive mindset seeking partnerships and cooperation even as interest rates in online loan and savings applications fall.
84.3% China internet users on WeChat Moments in H1 2017
The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.
WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017
The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.
Mobile social content sharing insights in China
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
Tencent dominates China’s social ads market in Q1 2017
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.
China’s mobile apps market insights in 2016
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile.
China social media ads market overview Q3 2016
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Monthly active users of WeChat reached 762m in Q1 2016
Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.
482M Chinese Visited Social Media Per Month in 2015
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
China Social Media Users Insights in 2015
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
China Top 100 Mobile Apps in July 2015
With rapid development of mobile internet, mobile and social features will play more and more important role. Among all the mobile apps in China in July 2015, social platforms like WeChat and QQ ranked first with the monthly average users of 556.48 million and 424.28 million respectively.
WeChat Wi-Fi to Step on A New Stage in China
WeChat Wi-Fi is running its last round in China. Early in March 2015, WeChat released WeChat Wi-Fi’s application entry. WeChat insiders said that WeChat Wi-Fi had been tested 2 versions before its entry’s release. Now, merchants can register for WeChat Wi-Fi within 5 minutes; further, WeChat users can scan to log in WeChat Wi-Fi without […]
Over 70% China Tablet Users Use Tablets on A Daily Basis
Over 70% China tablet users use tablets on a daily basis for an average 1.9 hours per day according to a Tencent research.