Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017.
Baidu News, Stats and Search Engine Marketing Insights
Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.
Total revenues of China’s online education market reached 45.84 billion yuan (US$6.64 billion) in the first quarter of 2017, with an increase of 64.9% YoY or decrease of 4.8% QoQ according to data from the research company Analysis.
StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. Baidu still leads China’s search engine market in Q1 2017 with 75.88% market share by total revenues (including overseas revenues and channel revenues), followed by Google China (10.24%) […]
Baidu reported total revenues of RMB16.891 billion ($2.454 billion) for the first quarter of 2017, representing a 6.8% increase from the corresponding period in 2016.
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are:
Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year.
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users. Take one of the popular audio sharing platform Ximalaya as an example: When a user enters the website via mobile search, it interrupts the […]
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.