Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
Baidu News, Stats and Search Engine Marketing Insights
Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are:
Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year.
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users. Take one of the popular audio sharing platform Ximalaya as an example: When a user enters the website via mobile search, it interrupts the […]
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
The number of mobile browser users reached 575 million in China in Q3 2016 with a slight growth of 1.95% according to iiMedia.
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
Baidu launched Mobile Instant Page (“MIP”) in August 2016, a similar technology to Google’s AMP.
The number of mobile search users in China reached 628 million in Q3 2016, an increase of 1.29% QoQ according to iiMedia Research.
Baidu’s mobile search monthly active users (MAUs) were 660 million for the month of September 2016, an increase of 3% year-over-year according to its announced Third Quarter 2016 Results.
Baidu Tongji, or Baidu Statistics, announced an additional product “Store Statistics” for offline retail stores.
China digital ad spend is to reach USD 41.66 billion in 2016, accounting for over 20% of global’s total digital ad spend according to eMarketer.