Brands pursue the ‘Chinese Dream’, growing total brand value by a record 23% to US$683.9 billion. Technology giant Tencent has retained the coveted title of China’s most valuable brand for a fourth consecutive year, achieving a brand value of US$132.2 billion, a 25% year-on-year increase, according to WPP and Kantar Millward Brown’s 2018 BrandZ™ Top […]
Baidu News, Stats and Search Engine Marketing Insights
Baidu is China's dominant search engine, used by hundreds of millions of China internet users. Find out news and statistics on Baidu as well as Baidu advertising and marketing tips and insights.
The top smartphone brands in China are Apple, Huawei, Xiaomi, Samsung and OPPO according to Tencent’s Penguin Intelligence research. The top internet/technology brands are Tencent, Alibaba, Baidu, and Jingdong (JD.com). Tencent’s research also revealed the top high-end automobile brands, led by Benz, BMW, and Audi. Chinese brands are mostly purchased among 86.1% consumers, followed by […]
Baidu’s total revenues reached RMB 23.6 billion ($3.62 billion) in Q4 2017, increasing 29% year over year. Mobile revenue represented 76% of total revenues, compared to 65% for the fourth quarter of 2016. Total revenues totaled RMB 84.8 billion ($13.03 billion) in 2017, increasing 20% from 2016. Mobile revenue represented 73% of total revenues, compared […]
Baidu delivered solid financial results in the third quarter of 2017 with top line increasing 29% year over year and operating profit growing 69% year over year.
China’s search engine market totaled 23.57 billion yuan (US$3.47 billion) in Q2 2017 with an increase of 25.6% QoQ or 12.2% YoY according to Analysis. Baidu has 77.2% market share in China’s search engines market by total revenues, followed by Google China (9.66%) and Sogou (8.69%). Baidu remains dominant in China’s search engine market and has […]
Baidu’s total revenues in the second quarter of 2017 were 20.874 billion yuan ($3.079 billion), a 14.3% increase YoY. Mobile revenue represented 72% of total revenues for Q2 2017, compared to 62% in Q2 2016.
China online advertising market reached 62.89 billion yuan (US$9.23 bn) in the first quarter of 2017 with an increase of 15.9% YoY or -10.5% QoQ, led by Alibaba, Baidu, and Tencent.
Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017.
Total revenues of China’s online education market reached 45.84 billion yuan (US$6.64 billion) in the first quarter of 2017, with an increase of 64.9% YoY or decrease of 4.8% QoQ according to data from the research company Analysis.
StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. Baidu still leads China’s search engine market in Q1 2017 with 75.88% market share by total revenues (including overseas revenues and channel revenues), followed by Google China (10.24%) […]
Baidu reported total revenues of RMB16.891 billion ($2.454 billion) for the first quarter of 2017, representing a 6.8% increase from the corresponding period in 2016.