According to ZenithOptimedia’s new report Top Thirty Global Media Owners 2015, Baidu is now the fourteenth-largest media owner in the world growing 43% YoY. In the Top 30 list, Google ranked on top, followed by Walt Disney and Comcast.
Google China News & Stats
As a search engine, Google is way behind Baidu and it's not even as popular as Qihoo's 360 search. Read more on Google's news in China as well as tips for marketers.
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.
eMarketer estimates that the net ad revenue of Baidu and Alibaba will account for 4.68% and 4.66% share of the worldwide digital ad market in 2014, ranking the third and fourth largest market share among the companies involved in eMarketer’s latest research.
I chanced upon a banner ad on Baidu search results page after searching “google”, which offers “fast, stable access” to Google. Taking a closer look, I found that it’s a Baidu product — Baidu Browser.
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Baidu Map, Gaode Map and Google Map are the top 3 mobile map apps by total number of reached users, according to EnfoDesk.
Total revenue in Chinese search engine market reached RMB14.73 billion with a QoQ increase of 26.8% and YoY growth of 58.5%, 39.5% of which were contributed by mobile.
China mobile search advertising only represented 13.1% of total search advertising click share, according to Marin Software’s latest annual report.
The top three mobile maps in China are Baidu Maps, Baidu Navigation and Google Maps, according to a survey conducted by Chinese research company iResearch.
According to EnfoDesk, in Q1 2014, China search engine market reached 11.16 billion yuan (USD 1.81 billion). Channel revenue excluded, Baidu accounted for 79%market share by revenue, Google China accounted for 12.8%, the new Sogou (including Soso) ranked the third with 5.4%.
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.