eMarketer estimates that the net ad revenue of Baidu and Alibaba will account for 4.68% and 4.66% share of the worldwide digital ad market in 2014, ranking the third and fourth largest market share among the companies involved in eMarketer’s latest research.
Digital marketers who’s familiar with Google paid search, or PPC, may wonder how much it costs per click (CPC) on the dominating search engine in China, Baidu. Here is the a comparison of CPC in ten industries between this two search engine’s paid search service in China according to
Baidu Map, Gaode Map and Google Map are the top 3 mobile map apps by total number of reached users, according to EnfoDesk.
Total revenue in Chinese search engine market reached RMB14.73 billion with a QoQ increase of 26.8% and YoY growth of 58.5%, 39.5% of which were contributed by mobile.
China mobile search advertising only represented 13.1% of total search advertising click share, according to Marin Software’s latest annual report.
The top three mobile maps in China are Baidu Maps, Baidu Navigation and Google Maps, according to a survey conducted by Chinese research company iResearch.
According to EnfoDesk, in Q1 2014, China search engine market reached 11.16 billion yuan (USD 1.81 billion). Channel revenue excluded, Baidu accounted for 79%market share by revenue, Google China accounted for 12.8%, the new Sogou (including Soso) ranked the third with 5.4%.
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
Alimama, an Alibaba marketing platform, held a meeting to discuss big data’s influence on marketing transform in Hangzhou on March 20 in 2014.
Released by EnfoDesk, the statistic of the “Quarterly Marketing Supervision on China’s Internet Search Engine in Q4 2013” showed that the market of China’s search engine enterprises amounted to USD 11.42 billion. The market size increased by 1.2%, compared with Q3 2013, and had a 40.3% YoY increase. In 2013, the total market of China’s search […]
An astonishing info found out by BI Intelligence that Facebook had 95 million users in China (under 100 million in America), although Facebook was and still is blocked by China Great Firewall. Besides, Google+ had 100 million users in China, Twitter had 80 million and Youtube had 60 million users in China. Linkedin is the […]
According to EnfoDesk, market scale of China advertising platforms in Q3 reached 28.77 billion yuan (USD 4.7 billion), 24.2% more than Q2 2013.
According to EnfoDesk, China search engine market scale in Q3 2013 reached 11.28 billion yuan (USD 1.84 billion), 20.3% more than last quarter.
According to CNZZ, Baidu topped China search engine market share with 63.16%, followed by Qihoo’s 360 with 18.23%. Sogou ranked third with 10.35% market share.
According to DCCI research, the average number of apps installed by China Android users were 29.9. As the chart shown above, 27.76% installed 10-20 apps, followed by 20-30 with 22.02%.