China online travel market totaled 602.6 billion yuan (US$87.46 bn) in 2016 with an increase of 34%. It’s estimated to exceed 1 trillion yuan (US$147 bn) in 2019.
Accommodations accounted for about 20% of total online travel transactions in 2016 and have the potential to reach 100 billion yuan according to China Housing Sharing Development Report 2017.
Following the rising success of Airbnb, China’s short-term accommodation market is also booming during the recent years and reached 24.3 billion yuan in 2016. Players leading this market include Tujia.com, Mayi.com, Xiaozhu.com, and Airbnb.
Total transactions of China’s online travel market reached 162.76 billion yuan (US$23.59 billion). OTA revenues totaled 8.19 billion yuan (US$1.19 billion).
Qunar was ranked the top generic travel booking app by coverage in September 2016 according to data from TalkingData, followed by Ctrip and LY.com apps.
On average Chinese outbound travelers spent 17% less per day in a twelve-month period than the previous year – from RMB3,324 (US$508) to RMB2,849 (US$436) according to a survey from Hotels.com.
The number of outbound Chinese tourists surged during the Chinese New Year holidays in 2016 and many countries and regions have been ready to meet the Chinese tourist shopping tide. Japan, Thailand, and Australia were popular outbound destinations.
Offline merchants hoped to get more consumers and profits by accessing to the O2O platforms in China in 2015. Tier-3 and tier-4 cities have been a new expanding regions for the O2O platforms. Meituan maintained a prominent position in the less developed cities.
China major luxury hotels were located in relatively advanced regions. Male users accounted for 60.5% and users with monthly income of 5,000 yuan (US$762.8) to 10,000 yuan (US$1525.6) accounted for the bulk. Ctrip and Qunar led China’s online luxury hotel booking market according to Analysys.
China 5-star hotels gained 19.07 billion yuan (US$2.95 billion) in Q3 2015 although the number of 5 star hotels only accounted for 7% of total number of star hotels in China according to China National Tourism Administration.
China’s online travel market reached 122.23 billion yuan (US$19.07 billion) with an increase of 18.0% QoQ and 45.9% YoY in the third quarter of 2015 according to iResearch. The OTA market in China reached 5.96 billion yuan (US$0.93 billion) in Q3 2015 with an increase of 48.8% compared to the same period last year, led […]
About 53.6% of Chinese outbound tourists take shopping as primary objectives of free and easy trips in 2015, according to a research of Mafengwo and TouTiao. At least half of their travel budget will be spent on shopping.