Hotel room nights stayed in the second quarter, booked via eLong, increased 44% to 8.3 million room nights compared to 5.8 million in the prior year period according to eLong announced unaudited financial results.
According to iResearch, China Online Travel transaction hit 220.46 billion yuan (USD 33 billion), with a 29.0% YoY growth. The revenue of China OTA (Online Travel Agency) market reached 11.76 billion yuan (USD 1.9 billion), up 26.2% compared with last year.
According to People’s Daily report on January 9, 2014, in 2013, Chinese outbound travelers reached 97.3 million, with 14 million more travelers than 2012. It was estimated to break 100 million in 2014.
This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2. Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons […]
According to iResearch, China online travel market reached 58.56 billion yuan (USD 9.54 billion) in Q3 2013, 17.1% more than that of 2012. China OTA total revenue reached 3.01 billion yuan (USD 490.33 million), with a YoY increase of 12.9%.
China third-party online hotel booking market reached 1.47 billion yuan (USD 239.8 million), with a 14.8% QoQ increase and a 26.7% YoY increase, according to EnfoDesk, .
CIC and GroupM jointly released China social travel white paper in 2013. By collecting and analyzing social media discussion and related information, they classified Chinese travelers into five categories which could be helpful for brands to make market strategies. China National Tourism Administration estimated that Chinese tourism industry would reach 2.9 trillion yuan (USD 471.4 […]
Custom doc title: Int’l Hotels’ Guide to China International Travelers Hotels.com, a global leading hotel booking websites, released its China International Travel Monitor (CITM) on August 21. This research found out that 75% hotels oversea said Chinese customers made up 5% of all room bookings. 45% hotels said the number of Chinese tourists increased last […]
According to AdChina research, Ctrip and Qunar are the top online hotel and air ticket booking websites. Over 50% business travelers made online bookings on Ctrip and Qunar. Generally speaking, business travelers who travel more than 4 times tend to choose online bookings.
Ctrip launched a robot account on Sina Weibo last week allowing Weibo users to get spontaneous results on hotel and air tickets searches. Weibo users need to follow certain format when they publish a post and at the same time mention Ctrip; once the post is published, the results can be viewed in the comment […]