Chinese consumers were once notorious for changing and upgrading their mobile phones at a furious pace. In recent years, however, this trend has begun into change, driven by increasing quality in phones and by increasing prosperity, with fewer consumers viewing smaller purchases such as smartphones as signals of status. Upgrade frequency is falling In 2017, the proportion […]
The total sales of smartphones in China reached 35.52 million units in April 2017, led by Huawei with 8.08 million units and 22.8% market share.
iPhone has the highest retention rate (18.6%) in Q1 2017, followed by Huawei (13.4%). However, Huawei is the top smartphone brand in China by sales (19.2%) in the first quarter of 2017, followed by OPPO (18.7%).
iOS market share dropped to 26.3% in China’s smartphone market from 29.1% in January 2017 according to a research company Newzoo.
China’s ZTE overtook its rival Huawei as the biggest filer of international patent applications via WIPO in 2016 according to WIPO.
The top 10 Android app stores by total user coverage in China in December 2016 according to TalkingData are:
China smartphone shipments were up 9% in Q4 2016 and 12% in 2016 according to Counterpoint. Huawei, Oppo, and Vivo (HOV) emerged as clear winners in 2016.
Lenovo was ranked the most powerful Chinese export brand by WPP and Kantar Millward Brown, followed by Huawei, Alibaba, Elex and Xiaomi.
Chinese smartphone vendors have a combined possession ratio of 59% in 2016, led by Huawei (24%). 67% of China’s local smartpone brands owners are very willing to recommend their smartphones to others, comparing with 73% among global smartphone brands owners.
Qunar was ranked the top generic travel booking app by coverage in September 2016 according to data from TalkingData, followed by Ctrip and LY.com apps.
iOS declined in Urban China, falling to 13.5% of smartphone sales according to Kantar Worldpanel ComTech. Android dropped 1.7 percentage points in the US.
Interbrand recently released their 2016 ranking of the Global Top Brands; Apple ranks first with $178,119 million brand value, followed by Google, Coca Cola, Microsoft, and Toyota.
The top three smartphone brands in September 2016 are Huawei (22%), Vivo (15%), and Oppo (13%) according to Dixintong, China’s largest mobile phone retailer.
Over 60% China smartphone users would not buy iPhone 7 according to a survey by Penguin Intelligence (part of Tencent).
25% of China smartphone users use the iOS operating system in 2016, a slight growth compared to the past year which was 21%.