More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization. Recently in China, there is a lot of questioning about the once prevailing belief of “consumption upgrading” or “premiumization”, which means consumers start to buy better products/services for higher quality […]
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
From frequent flyer accounts to supermarket preferred shoppers’ cards, consumer memberships are an increasingly important part of China’s consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership. The survey was conducted in 2017 but the insights are still valid in 2020. PROMOTING MEMBERSHIP Member prices […]
Now, people go to McDonald’s in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald’s ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. So, what is Scene Marketing? Scene marketing is […]
An article called Why I Left Tencent to Sell Chaoshan Specialities received over 100,000 views within 6 hours since published on WeChat.
Content marketers and publishers experienced in utilizing third party recommendation engines may be interested to give Baidu Recommendations a try.
Today is International Children’s Day and an ad is spotted on Baidu’s homepage for the first time as shown in the above screen capture. This text link points to cause marketing campaign by online shoes retailer Letao. This Letao campaign donates 61,000 pairs of shoes to kids in the rural areas in China. It’s not […]
A video featuring a “house-husband” in his pajamas showing off his Michael Jackson dance moves in his living room has been reposted on Sina Weibo for over 2000 times. Most of the links “retweeted” are the one on YouKu; but, it’s strange YouKu removed the video at the time of writing this post. On Tudou, […]
A photo editing software company promoted their product on valentine’s day on multiple channels via a viral application. Meitu Xiuxiu is a photo editor developed by a company in Xiamen (a quick Chinese lesson: “mei” means “beautiful; “tu” is “picture”; “xiu” is “show” in English).
Close to 300K views within the first 12 hours. Over 1.6 millions views so far since it was posted on YouKu two days ago. Peugeot 207CC Viral Video