Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.
WeChat users made 2.1 billion minutes of free calls and exchanged 46 billion red packets (hongbao)on WeChat during the past Chinese New Year 2017, five times more than the previous year according to WeChat.
China smartphone shipments were up 9% in Q4 2016 and 12% in 2016 according to Counterpoint. Huawei, Oppo, and Vivo (HOV) emerged as clear winners in 2016.
Native video ads on WeChat Moments allow 6 or 15 seconds outer layer video clips; and, users can click to enter inner layer native promotion page. The inner layer landing page uses the WeChat native component function to realize full-screen interactivity.
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile.
Alipay is in the stage of internal testing its own mini apps following the launch of WeChat Mini Apps on 9 January 2017.
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
Mobile ads on social media and online video are the most engaging with the engagement rate of 34% and 28% respectively.
Chinese smartphone vendors have a combined possession ratio of 59% in 2016, led by Huawei (24%). 67% of China’s local smartpone brands owners are very willing to recommend their smartphones to others, comparing with 73% among global smartphone brands owners.
78% respondents said they used mobile payment in 2016. 62% use mobile payment at least once a weekly (53% in 2015); 24% at least once a month (down from 50% in 2015).
iOS accounted for 17.1% of smartphone sales in urban China during the three-month period ending in October 2016 due to iPhone 7 and iPhone 7 Plus’ strong performances according to Kantar Worldpanel ComTech.
Baidu launched Mobile Instant Page (“MIP”) in August 2016, a similar technology to Google’s AMP.
The number of monthly active users (“MAU”) of China’s mobile internet market has reached 1 billion as of September 2016 according to QuestMobile, among which Android and iOS exceeded 700 and 280 million respectively.
Qunar was ranked the top generic travel booking app by coverage in September 2016 according to data from TalkingData, followed by Ctrip and LY.com apps.
Momo, one of the top mobile social networking app in China, had Monthly Active Users (“MAU”) of 77.4 million in September 2016, compared to 73.0 million in September 2015 according to its unaudited financial results.