Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 […]
Short videos have gradually become one of the main ways for China online users to record and share information. The download volume of short-video apps keeps increasing.
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
Total monthly active users of China’s short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million. Short video platform, or comprehensive short video platforms, provides functions including video creation, editing, and sharing. Short video content recommendation and aggregation platforms also grew […]
The monthly active users of short-video platforms in China continued to grow in Q3 2017 and exceeded 244 million in September 2017. The number of daily active users is about to reach 86 million. MAUs of short-video platforms for content recommendations exceeded 72 million in September 2017. The number of daily app launch times of […]
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing and promotion platform […]
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and a shortage of other “reality” programming; live streams have achieved popularity by showcasing everything from everyday life to cooking, even including one in which the creator streams herself eating meals […]
Online advertising in China has advanced by leaps and bounds over the past few years, driven by ever-increasing internet penetration and a cutting-edge mobile internet industry; in a nation where most users access the internet through smartphones and tablets, the advertising and content-generation industries have moved from imitating Western models to forging their own path […]
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.