With the widespread membership system of video and audio platforms including WeChat Official Accounts, Chinese users are gradually developing the habit of paying for good content on the internet. Online video market generated 21.79 billion yuan (US$3.4 billion) from the paid users in 2017. It will keep the fast-growth of over 60%.
China Online Video Sites News & Statistics
Youku, merged with another largest online video website Tudou, is now the largest league of online video sites in China. Find out China's online video trend from Youku, iQiyi/PPS, LeTV and more below.
So far, Tik Tok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018. A big chance came during Lunar New Year holiday and […]
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid users. Comparing with online music and e-book, online video had the largest user base. The daily active users of online video reached 940 million, up by 11.9% from the same period […]
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
Adults in China will spend 6 hours and 23 minutes on media every day in 2018, up 11 minutes from 2017. Nearly half (47.1%) of media time, or 3 hours, will go to internet activities, an increase of 19 minutes from 2 hours and 41 minutes in 2017.
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok. Short-video app download trend The demographic […]
Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 […]
Short videos have gradually become one of the main ways for China online users to record and share information. The download volume of short-video apps keeps increasing.
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]