Total monthly active users of China’s short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million.
The monthly active users of short-video platforms in China continued to grow in Q3 2017 and exceeded 244 million in September 2017. The number of daily active users is about to reach 86 million. MAUs of short-video platforms for content recommendations exceeded 72 million in September 2017. The number of daily app launch times of […]
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing and promotion platform […]
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and a shortage of other “reality” programming; live streams have achieved popularity by showcasing everything from everyday life to cooking, even including one in which the creator streams herself eating meals […]
Online advertising in China has advanced by leaps and bounds over the past few years, driven by ever-increasing internet penetration and a cutting-edge mobile internet industry; in a nation where most users access the internet through smartphones and tablets, the advertising and content-generation industries have moved from imitating Western models to forging their own path […]
Tencent Video and Baidu’s iQiyi are the top two mobile video apps by the number of monthly active users in China in March 2017. Both have exceeded 400 million MAU.
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China’s short video market.
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV.
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend.
Mobile will become China’s largest advertising spend channel according to eMarketer. About 60% media spend will be on mobile platforms by 2021, accounting for 82% of total online advertising spend.
Online videos became mainstream media for online learning in China in 2016 with Netease leading in online learning market in China according to a recent survey conducted by Netease and Guokr.
The monthly active users of China mobile internet exceeded one billion units devices in 2016 according to QuestMobile.
China online advertising market reached 73.87 billion yuan (US$10.76 billion), an increase of 33% YoY or 9.4% QoQ.
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile.