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China Social Network News, Trends & Insights

News, trends and insights of social networking websites in China.

China Social Network Users More Likely to Engage with Brands Online

China social network users are more likely to consider social network sites a good source of word-of-mouth information on brand experiences than were users in the US, at 23% vs. 18% in the US, according to a survey from Jack Morton Worldwide.

Breaking: Google Plus Now Unblocked in China

About two hours ago, some Internet users in China reported Google+ can now be accessed in China; yes, without using VPN. It’s not accessible in all cities; but it seems most people now in China can access Google+.

Alibaba Launching A Google+ Like Social Network

A screenshot was leaked yesterday about a new social network, Laiwang.com that Alibaba is building and testing internally:

Demographic Profiles of China’s Top Social Networking Sites

Users China’s top social networking sites are quite young, about 80% of which are between 20-34 years old according to Enfordesk’s data in September this year.

Renren Reached 137 Million Users in Q3 2011

Renren last week announced its unaudited Q3 financial results, who also made their first post-IPO strategic acquisition, 56.com in Q3, a leading Chinese user-generated-content focused video sharing site Renren’s mobile penetration has reached over 35% of unique monthly log-in users with over half of their mobile users accessing their Renren accounts through smartphones. In addition, [...]

Renren Q2 Ad Revenue Up 93.8% with Over 124 Million Users

Renren, China’s number one social networking website, reported total net revenues of US$30.4 million in the second quarter, a 53.2% increase from the corresponding period in 2010. Renren’s online advertising revenues were US$16.9 million, representing an increase of 93.8% from the corresponding period in 2010.

“Maybe Genre” Gone Viral on Renren

One status update on Renren account by the name of Yuqing Fan got over hundreds of thousands of replies, reposts and imitations. A direct translation of the original post by Miss Fan is,

Renren Q1 Revenue Up 46.6%

Renren announced its first quarter unaudited financial statements, the first once its public listing. In the first quarter Renren’s total revenue reached USD 20.6 million, up 46.6% compared to Q1 in 2010; its net loss is USD 2.6 million, down 78.5%. Online advertising revenue more than doubled to 8.1 million, benefiting from the increase of [...]

QZone Active Users Over 500 Million

Last week at the sixth China Webmasters Conference, Tencent’s product director claimed that, QZone has over 500 million active users with 32.2% market share in China’s social networking market. And, Tencent’s recently launched social networking site Pengyou has over 100 million active users.

Social Network Users in China to Reach 488 Million in 2015

eMarketer estimates that 265 million internet users in China will use social networks at least monthly this year, a 28% increase over 2010. By 2015 China will boast 488 million social network users. Growth will taper off as penetration increases.

Tencent Launched Social Networking Site: “Friends”

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Tencent last week launched a new social networking website in China called “Peng You” which means “Friends” in English. Pengyou clearly targets two groups of audience, “students” and “white collar workers”. At first login, users will be asked to select which group they belong to: The “students” SNS features come from Tencent’s previous product called [...]

China’s Top 5 Social Networking Sites Compared

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Hope this chart gives you a better idea of the top five social networking websites in China.

China SNS Users Totaled 124 Million

AppLeap, a social media application consulting firm, released their 2010 report on social media gaming. According to the report, China social networking websites have a total number of 124 million users. 20% chose SNS for online gaming; 34% SNS users login every day.

Huawei Launched SNS AiMi for the White Collar

Huawei has expanded into online social networking business by launching AiMi, another SNS targeting the white collar.

China Mobile Opens 139.com Social Network to the Public

Now, all China Mobile users can register at 139.com. Users currently can manage and send their SMS messages, manage contact book, use free online storage, and play online games. 139.com also provides unlimited email storage.

Chinese Social Networking Sites Dominated by Local Players

There is an excellent write up on Techcrunch by guys at Web2Asia, which can get you up to speed on China social networking sites. Bulletin Board Systems (BBS) have long played the dominating role in Chinese Internet life and still continue to be one of the most popular online platforms for social interaction. Registered user [...]

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