Renren released their new mobile app on November 26 2013, re-positioning to target young students as their core users. It could also be viewed as the return of Renren.
In 2009, Renren changed its name from “xiaonei” to “renren” and allowed non-student users to register accounts. It encountered strong objects from some students then, they thought it would jeopardize the purity of xiaonei users. [Read more...]